Bridging the knowledge gap
how Journification adds value to your business
Our clients span 2 continents... they include global organisations, brand owners and regional businesses.
Journification bridges the knowledge gap, that often exists between business leaders and app developers - who generally place less significance on commercial strategy and the underlying need to deliver genuine ROI, through the mobile channel.
Big data plays a crucial role in our approach. When to gather data, data integration (CRM's), identifying action points and data privacy are always on the agenda.
Likewise, we outline the unique and privileged position brands occupy on their consumer's mobile devices (the basis for monetising this relationship and creating unparalleled commercial loyalty). An approach which goes way beyond product discounting.
Demographics: 18-29 and beyond
We work with a wide range of businesses, covering several verticals and industries. Our expertise also extends to cool venues, hip hotels, university campuses, festivals etc.
Typically, 18-29 year olds are targeted by contextual messaging. However, we actively promote strategies, which engage with any age group.
It's simple. Wherever people are, Journification helps businesses reach them.
- Transport hubs
- Trade shows
- Theme parks
- University Campuses
- Transport systems
- Cinemas / theatres
- Gallerys / museums
- Coffe shops
- Night clubs
Building viable client partnerships is important to us. We recognise the complexity, myths and misinformation that swirl around the contextual mobile environment - our approach is direct, clear and measurable.
Throughout the consultation process, we crave client feedback and participation. This also means working with your other trusted partners, to investigate and propose the best strategy.
Apps, hardware, surveys and media
In addition to app development (which we can do in-house, if you don't have an existing app developer relationship) we also discuss iBeacons, NFC, mobile payments (like Apple Pay), technology deployment, hardware procurement and wearables.
If you require hardware to be installed across your estate, or in just one location, we carry out full surveys and suitability studies. We are not tied to a single hardware supplier and we constantly review the market, to asses the best new solutions.
Should it be required, we will liaise with media buyers and owners on your behalf.
Talk to us
Big or small projects. Outrageous or understated ideas. Experienced or new mobile participants. We want to get involved with your project and it all starts with a conversation!
Call London +44 (0) 20 7993 2842 or call New York +001 917 470 9913